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Share The Load 3.0

Are we teaching our Sons what we have been teaching our Daughters?
Take a pause and think, what were you taught while growing up? Were you taught to #ShareTheLoad?

For the longest time,women were responsible  for all the household chores, gradually women started following their passions and stepping out of their homes and earning for the family as well.
But she still carried the load of entire house work on her shoulders, resulting in extreme exhaustion or quitting her career. 
The scenario has been changing, however it's not there yet!

The change in my own home was very gradual.
My mom would leave for her teaching job early in the morning but would start cooking for everyone of us at 5.00 am in the morning. Which was rather unfair and I realized that quite late.
Having said that, my father would contribute towards the household chores like washing and cleaning. And this was good 20 years ago!
I am very grateful to haven't been raised with a sole purpose of being someone's wife.
I was raised to know how to cook and clean, for those are the things one should know how to do.
But not because I need to master these things so I would be a suitable marriage prospect.
And I am glad to have found a life partner who believes and lives these values.
He his capable of taking care of his own laundry and meals. Not only that I am sure when the time comes he will #ShareTheLoad as we share our lives.

What is wonderful is that, some brands understand this and take the initiative to bring about these changes as they have ability to reach the entire country with one video.

Here's one such amazing example:

It is really commendable that Ariel India has chose to be the voice of #ShareTheLoad and educate people on gender equality very much required in households. We speak about gender equality in boardrooms, but we forget that it needs to start at the basic level, our homes!

What is your take on this?
Would love to know your stories!

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